Assistant Store Manager

At NIKE, we move fast, think big, and win as one team. As Assistant Store Manager, you will support the Store Manager in leading, inspiring, and developing a high-performing team that delivers exceptional service and creates unforgettable moments for every consumer who walks through our doors.

WHAT YOU DO Create a welcoming, energetic, and premium store environment for our consumers

Support, coach, and develop a diverse team while helping to build a strong and inclusive team culture

Partner with the Store Manager to drive store performance, including budgets, operations, planning, sales targets, service standards, and consumer satisfaction

Bring NIKE’s strategy to life in-store, including membership, digital services, sustainability, and consumer engagement

Ensure the store operates in line with NIKE standards, policies, and guidelines

Work closely with other stores, field leadership, and HQ teams to deliver results and share best practices

Create an environment where every team member feels inspired, supported, and empowered to grow and perform at their best

WHAT YOU BRING Previous experience in a management role in store environment

Experience in retail operations, budgeting, planning, customer service, sales, and people management

A passion for NIKE, sport, and creating exceptional consumer experiences

Proven ability to lead and develop teams in a fast-paced retail environment

Strong coaching skills and the ability to motivate others to deliver their best

Good command of English and Hebrew, both written and spoken

Flexibility to work in shifts and on weekends

Confidence in using tools to support employee coaching, feedback, conflict resolution, and performance conversations

Please note: relocation support is not available for this role.