Creative Strategist

Description

Guardio is one of the fastest-growing companies in consumer cybersecurity - we’ve doubled revenue four years running, passed $150 million in ARR, and now protect over a million people, at a moment when AI has made scams more convincing than ever.

AI has democratized cybercrime: scams that once required sophisticated hacking teams are now cheap, personalized, and everywhere. Traditional security wasn’t built for this - so we’re building it, protection that sees the person, connects all the dots - and stop attacks and scams wherever vector they come from.

And honestly, we all feel here - it’s just the beginning!

So, what’s the job?

You'll operate inside a highly AI-driven creative workflow, using emerging tools to generate, test, iterate, and scale paid ads faster than traditional teams, in a high-volume testing environment where speed, iteration, and decision quality matter more than polished decks.

You will

Own end-to-end ideation for in-house production: angles, concepts, and scripts. Identifying winning directions and translating them into a steady supply of net-new concepts, not just iterations on winners. Write briefs specific enough that a creator, editor, or AI pipeline can execute without rounds of clarification. Read performance dashboards daily - CPA, hook rate, hold rate, CTR, CVR, translating signals into clear calls on what to scale, iterate, or shut down. Keep your AI skillset current, proactively exploring new tools and keeping your workflow aligned with best practice as it evolves. Create winning video and static ads that drive measurable business growth through scalable media buying and rapid creative optimization. Spearhead creative-led growth on your assigned channels or efforts, driving the creative concept development needed to scale them. Study the market constantly - competitors, creators, trends, formats, hooks, and emerging ad patterns, and turn what you see into new testing hypotheses.

Sounds great! Am I the right fit?

Well, our guess is you have a good chance of being that person if you check as many of these as possible:

3+ years in performance creative (direct-response, not brand) - agency, in-house B2C, or scale-up. A creative instinct backed by data fluency - you generate net-new ideas as naturally as you read a dashboard. Comfortable using AI creative tools and proactively exploring new ones. AI is already a core part of your creative workflow. Independent with performance dashboards - you translate media signals into creative decisions without hand-holding. Fluent English, written and verbal. A strong feel for current paid creative across all major performance channels - not just organic social trends. A precise brief-writer - clear and specific enough for a creator, editor, or AI pipeline to execute without rounds of clarification. A plus: cybersecurity, fintech, or other trust-sensitive B2C vertical experience. A plus: hands-on craft experience (editing, design, copywriting, directing) - though the core skill set is creative judgment paired with data fluency.