Director of Global Sales

We are looking for a Director of Global Sales to lead international business development and sales activities across NATO member states , with a focus on our Land and Air Systems. The role involves managing complex defense sales cycles, building long-term strategic relationships, and expanding Asio’s presence within NATO markets.

Key Responsibilities

• Lead sales activities for Asio Land and Air Systems across NATO countries
• Identify and develop opportunities with Ministries of Defense, armed forces, integrators, OEMs, and platform vendors
• Manage executive-level, consultative sales cycles including tenders, demonstrations, and trials
• Build and maintain strategic partnerships in target markets
• Represent Asio at international exhibitions, demonstrations, and senior-level meetings

Requirements

• 5+ years of international defense sales experience within NATO countries
• Proven track record closing deals with military end-users, MoDs, or defense contractors/integrators
• Strong network within the defense ecosystem across NATO markets
• Deep understanding of defense procurement processes, standards, tenders, and sales cycles
• Ability to work with complex technical products while building strategic relationships
• Full fluency in English; additional languages are an advantage
• Willingness to travel internationally (~40%)

Nice to Have

• Military background or experience with a defense systems integrator
• Experience with tactical command systems
• Technical aptitude and ability to conduct high-level demos and discussions