Director of Sales – Israel

About Asio Technologies

Asio Technologies develops and delivers battle-proven defense technologies for modern land forces, enabling real-time situational awareness, precision navigation, and secure operations -even in GPS-denied environments.  Our solutions are trusted by military forces, defense integrators, and leading industry partners and are deployed in operational environments.

Your Role

As Director of Sales – Israel, you will be responsible for leading and expanding Asio Technologies’ business activities in the Israeli defense market. You will build and manage strategic relationships with the IDF, Ministry of Defense, UAV/UAS vendors, system integrators, and other key partners, while identifying new business opportunities and driving complex sales processes from initial engagement through successful closure.

Key Responsibilities

• Lead sales and business development activities across the Israeli defense market
• Identify, develop, and close business opportunities with defense and industry organizations
• Build and manage relationships with senior decision-makers
• Manage complex sales processes, including tenders, demonstrations, trials, and procurement processes
• Develop strategic partnerships and expand Asio’s presence in the Israeli market
• Work closely with Product, R&D, and Management teams

Requirements

• +5 years of experience in sales and/or business development within the Israeli defense industry
• Proven track record of closing deals with the IDF, Ministry of Defense, local UAV/UAS vendors, or system integrators
• Strong network and established relationships across the Israeli defense ecosystem
• Deep understanding of defense procurement processes, tenders, and sales cycles
• Strong negotiation and relationship-building skills with senior stakeholders
• Ability to understand and present complex technological products
• Fluent Hebrew and English

Nice to Have

• Military background or operational/technical experience
• Experience with defense systems integration
• Experience with tactical, navigation, or situational awareness systems
• Established relationships with senior stakeholders within the IDF, Ministry of Defense, and Israeli defense industries