Head of Content & Social

Description

Helfy is a technology-driven group building the next generation of digital healthcare infrastructure. At the core of the group is DoktorABC, a leading telehealth marketplace operating across multiple international markets. DoktorABC functions as an end-to-end telehealth marketplace, connecting: Patients seeking fast, convenient access to care Licensed doctors providing online consultations and prescriptions Pharmacies fulfilling prescriptions and OTC products Medication & OTC products, including regulated treatments Delivery partners ensuring fast, reliable home delivery The platform seamlessly combines medical consultation, prescription handling, pharmacy fulfillment, and last-mile delivery into a single digital experience. Operating in regulated environments, DoktorABC enables millions of patients to receive treatment without queues, friction, or unnecessary in-person visits.

About the Role

We're looking for a Head of Content & Social to lead and elevate how Helfy shows up in every market. You'll take our existing content, social, influencer, SEO and PR specialists and bring them under one leader, one narrative and one publishing plan. You'll own the brand voice and the storytelling across our markets, and the organic growth they drive. This is a high-impact seat for someone with a business-owner mindset. You'll set the strategy, decide where the team invests and what it stops doing, and own the results.

Responsibilities

• Brand and narrative. Author one brand story and a single current narrative that the rest of marketing, including paid and lifecycle, briefs from.
• Storytelling with localization. Turn that story into content localized for each of our markets, connected end to end with social.
• One publishing plan. Merge content, social, influencer and PR into a single calendar across markets, coordinated with paid media and the promotional calendar.
• Editorial standard. Set the themes, formats and quality bar for everything we publish, in a regulated category where claims must hold up to medical and legal review.
• SEO and AI search. Set non-brand priorities with the SEO manager, drive page production from the content calendar, and adapt content so we get cited in AI-generated answers, not only ranked.
• Social, influencer, UGC and AI video. Own paid and organic social, community, and the influencer roster from selection to commercial terms. Find the right balance between influencers, UGC and our AI video production.
• PR and communications. Own what the company says publicly: announcements, media relationships, spokesperson preparation and issue handling, planned as part of the same narrative.
• Team leadership. Line-manage and develop the unit, set objectives, and decide where the team invests when demand exceeds capacity.
• Cross-functional partnership. Work closely with Performance, Studio (design, production and AI content), and CRM & Retention.

Requirements

• Proven experience leading a combined content and social function, managing at least 10 people, including managers and leads.
• Global, multi-market experience: one content plan across several countries and languages, with strong localization.
• Background in small, fast-growing startups, including standing up a function that didn't exist before.
• Outstanding storytelling: you've owned a brand and authored its narrative, not only executed someone else's. A portfolio is required.
• Strong SEO understanding as a planning discipline: non-brand topic strategy, page briefs, and enough technical grounding to direct a specialist. Experience optimizing for AI-answer surfaces is a strong plus.
• Hands-on experience with paid and organic social, influencer marketing (selection, briefing, negotiation and contracts) and UGC.
• Experience working with AI-driven content and video production, and briefing creative teams as their client.
• Ownership of PR and corporate communications, including media relationships and spokesperson preparation.
• Data-driven: comfortable owning organic sessions and orders as your own number.
• Business-owner mindset: high energy, full ownership, and treating the unit as your own business.
• Excellent English.