Lead Marketing Manager

Description

RealPlay is a fast-growing and innovative startup in the Gaming industry, specializing in managing online social casino games for the US market. We're looking for a talented and passionate a Lead Marketing Manager to join one of RealPlay’s exciting new projects. Join us at RealPlay, where we believe that play isn’t just entertainment — it’s essential. We're passionate about creating engaging, data-driven digital experiences that delight and inspire players across the globe.

The Lead Marketing Manager will own and drive Manifest’s marketing and growth activity, with a strong focus on scalable user acquisition and business growth. This is a highly hands-on role for an experienced marketer who combines deep UA expertise with a broader understanding of the full marketing ecosystem - including social, influencers, SEO, affiliates, and data-driven marketing. The role requires someone who can manage significant marketing budgets, identify new growth opportunities, build scalable acquisition engines, and lead both people and external partners.

Key Responsibilities

• User Acquisition & Growth
• Own and execute Manyfest’s user acquisition strategy across key paid and organic channels.
• Manage and optimize million-dollar monthly marketing budgets , with clear accountability for performance and ROI.
• Drive continuous scaling while maintaining efficiency and acquisition quality.
• Identify and test new channels, audiences, GEOs, platforms, and acquisition opportunities.
• Maintain a highly hands-on approach to campaign management, optimization, testing, and scaling.
• Build and implement the tools, processes, and methodologies required to support scalable UA operations.
• Marketing Strategy
• Develop and execute the overall marketing and growth strategy for Manyfest.
• Translate business targets into clear acquisition and marketing plans.
• Build the right marketing mix across paid acquisition, social, influencers, SEO, affiliates, and other relevant channels.
• Identify new growth opportunities and continuously challenge the existing marketing approach.
• Knowledge in Creative decision making, analysis and theme building
• Data & Performance Marketing
• Make decisions based on data and customer behavior.
• Own key marketing KPIs and continuously optimize performance against business targets.
• Analyze funnels, cohorts, acquisition quality, conversion, retention, LTV, and ROI.
• Work closely with Data to identify opportunities and improve the end-to-end customer journey.
• Social & Influencer Marketing
• Bring a strong understanding of social platforms, content distribution, and influencer marketing.
• Identify opportunities to use creators, influencers, and social channels as scalable acquisition and brand-building engines.
• Work closely with Creative/Social teams to develop content that supports both performance and brand objectives.
• SEO & GEO
• Understand the role of SEO within the broader acquisition strategy and identify opportunities for sustainable organic growth.
• Knowledge and experience with GEO / Generative Engine Optimization is a strong advantage.
• Affiliates & Partnerships
• Identify and develop affiliate and performance-based partnerships as additional growth channels.
• Experience working with affiliate programs, networks, or partners is a strong advantage.
• Team Leadership
• Build, manage, and develop a high-performing marketing team.
• Set clear goals, KPIs, ownership, and priorities.
• Maintain a hands-on approach while developing the team’s capabilities and independence.
• Manage external agencies, partners, platforms, and technology providers where relevant (DSPs, Incentivized traffic, Pre-install)

Requirements

• Significant hands-on experience in User Acquisition / Performance Marketing , including personally managing and scaling campaigns.
• Proven experience managing multi-million-dollar monthly marketing budgets .
• Strong track record of scaling acquisition while maintaining performance and efficiency.
• Experience in a B2B2C or B2C environment with direct responsibility for customer/user acquisition.
• Experience in E-commerce and subscription models - an advantage
• Strong analytical and data-driven mindset, with a deep understanding of performance marketing economics.
• Strong understanding of social media and influencer marketing (also as a tool to leverage UA).
• Experience managing and developing teams.
• Strong commercial mindset and ability to connect marketing performance to overall business results.
• Experience with affiliate marketing - a strong advantage.
• SEO experience - an advantage.
• Knowledge of GEO and emerging AI-driven acquisition channels - an advantage.
• Comfortable operating in a fast-moving environment, combining strategic ownership with hands-on execution.