Marketing Automation Specialist
MidOn-site
Description
What you'll do
- Ongoing management and operation of the Marketing Automation system
- Building, managing, and optimizing Customer Journeys
- Building and managing audiences, segments, and triggers
- Analyzing campaign and customer journey performance, and generating insights for improvement
- Defining measurement and tracking requirements with Product and Development teams
- Ongoing collaboration with Marketing, Digital, Data, Product, and Development teams
Requirements
What we're looking for
- Experience in Marketing Automation, Digital Marketing, CRM, or MarTech
- Experience building and managing Customer Journeys and marketing automation processes
- Experience working with GA4 and GTM
- Technical orientation and ability to work with development and product teams
- Data analysis skills and ability to generate business insights
- Analytical thinking, independence, and strong learning ability
- High level of English
- Significant advantage
- Experience working with Braze
- Familiarity with BI tools and data analysis
- Experience in personalization and customer engagement
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